Smooth Sailing: Summer 2025 Collection
Every year, people anticipate the change from spring to summer — when the air shifts, the days stretch longer, and everything starts to soften. That feeling is what inspired our Summer 2025 campaign, Smooth Sailing, a collection rooted in comfort and serenity.
We started with that feeling and followed it straight to the coast. Whether it’s the beach, the lake, or just the sound of water nearby, there’s something about being close to it that resets you. The ocean pulls you in, quiets the noise, and reminds you to move slower. From there, we curated a palette of coastal-inspired shades — drawing from the elements of nautical living: white linen, salty air, and warm afternoons at the dock. The visual direction was intentionally nostalgic, meant to remind you of the summers you always looked forward to. The kind that feel slower and even softer.
Whether you’re curled up after a day at the beach, watching the sun set from the porch, or simply staying in with the windows open, we designed the Summer Collection to hold that moment.
New Summer Colors
This season, we’re introducing four coastal-inspired designs, two of which are new two-tone styles that bring visual contrast to our summer palette.
Slate Blue
Slate Blue captures the feeling of overcast coastal mornings—serene and grounding.
Navy Blue
A rich, classic navy — reminiscent of coastal midnight skies.
New Two-Tone Colors
Our life-changing softness is at the core of everything we develop. This season, we set out to design styles that not only feature our iconic double-sided fabrication, but also introduce a nautical-inspired contrast.
Classic Coastal
A two-tone design featuring Navy Blue with a warm ivory underside. This color is a modern take on coastal aesthetic for a clean and quietly striking look.
Shoreline
A two-tone design featuring Slate Blue with a bright white underside.This colorway is a nod to sun-soaked days at the dock.
Shop the Smooth Sailing Collection
This summer, whether you’re headed to the beach, staying at the lake, or simply having a cozy night in, our blankets are designed to echo the calm of the season, and stay soft for many more to come. Shop our new four coastal-inspired designs before they sell out for the season.